What is foodture?

foodture is a grassroots initiative set up as a social enterprise. Our objective is to nurture a culture of food citizenship and help build strong community support around Fair Food farmers, producers and more in Ireland. 

Food citizenship refers to active citizens who engage with their food producers and how their food was produced. This helps to inform choice, choosing food that has been produced in a fair, ethical manner and supports the livelihoods of fair food producers so they can continue to do so into the future. A culture of food citizenship provides pathways of opportunity for younger farmers to join the fair food movement and help conserve, protect and regenerate the environment. In the end, food citizenship acknowledges the role we all must play in laying the foundation of a new fairer, food future. 

“Eaters must understand that eating takes place inescapably in the world, that it is inescapably an agricultural act, and that how we eat determines, to a considerable extent, how the world is used.” — Wendell Berry

Why Fair Food?

Our disconnect to the agricultural world means we’ve succumbed to be directed in our buying and eating choices. Everyone is competing for our attention. We are bombarded with marketing messages about food, food producers and diets. Modern life is noisy and food, choosing what to buy and what to eat is a deafening space. Labels scream local, sustainable, green, natural, artisan, healthy, real, lean, whole foods….these words are used so frequently that they often lose their meaning. Using the term Fair Food helps to differentiate from common labels like ‘local’, ‘Irish’, ‘Good’ – we want to strip it all back and simply ask; “Is this food fair to animals, people and place?”

Our agenda is simple, share the latest information that will empower all of us to make fair food choices. To join foodture, food producers must be transparent in how they produce food, conserve, protect the soil, biodiversity and how they respect the animals and environment they manage. By growing a culture of food citizenship we aim to be a disruptive force in a broken food system. Together, we can shape a new fairer, food future.  

Fair Food fulfills our need for nutritious, ethical, affordable food without compromising the health of our planet or the livelihood of farmers ensuring that future generations will be able to feed themselves in the same way

What do we do?

We aim to inspire positive action.

We look beyond the labels on our food and want to reconnect with the Fair Food farmers, growers, producers and more who nourish us and our environment. We offer a space to learn from others on their journey of food citizenship.

We dont sell members produce, we hope that you will connect directly at a community level

Foodture’s Fair Food Finder empowers you with the information and tools to find sustainable, seasonal, nourishing Fair Food close to you.

We hope that these actions can help transform our broken food system for a new food future 

Why do what we do?

Today, most of us have lost touch with our food, its origins and more importantly how and who produced it. We no longer value the labour of truly ecological farmers and therefore do not account for the true cost of the food in our supermarkets, cupboards and tables. Foodture’s objective is to awaken the food citizens in us, recognise we are more than mere consumers. Food citizens make value based food purchases. They engage with the farming world and make food choices that support the world they wish to live in.

So how do we grow and spread a culture of food citizens supporting ecological Fair Food farmers and more?

Though an active, engaging, fact finding and storytelling platform we create a space for people to interact with and think about the production of the food on their table. We hope to INSPIRE positive action.

Equally, it’s important to  that we offer solutions and opportunities for all to shape a new, fairer food-future.

Through our map, people can CONNECT directly to the ecological farmers in their region. Foodture will showcase Fair Food farmers, producers and more. Placing a spotlight on what and how they produce food. Doing so helps spread the knowledge that Fair Food farmers are the bricks and mortar for the foundations of a new, fairer food future 

Together with farmers on one platform, foodture aims to generate public appeal, to build strong community support for ecological farmers and the food they produce. We also want to ensure the livelihoods of these farmers and as such, use the term Fair Food; fair for animals, people and place. We hope that these actions can help TRANSFORM our broken food system.

Our vision

Our vision is a food system that provides nutritious food, accessible to all. Produced, packaged, delivered in a way that doesn’t negatively impact the natural balance of our planet and supports the livelihoods of sustainable, Fair food farmers, producers and more. 

The story so far